Three years isn’t all that much time in the grand scheme of things. As nearly everyone on Earth will tell you, the world has significantly changed since G2 reached 1 million reviews in late 2019. The pandemic fundamentally uprooted our way of life the world over. Public health was on everyone’s mind, and most people’s daily routines and comforts were stripped away. Most jobs either transitioned to working from home or adopted new protocols to protect the safety of workers. And digital technology saw faster adoption in a big way. We all remember that adjustment period, especially those of us who didn’t (and still can’t) remember to go off mute on video calls. Some industries changed overnight as companies moved quickly to find software that was mission-critical and enabled business continuity. We looked back at the data to see what potential impacts the pandemic might have had on review collection. As it turns out, reviews continued to grow at a consistent pace. North America currently represents the largest market for B2B software, but the rest of the world is starting to catch up. More vendors and software companies are sprouting up everywhere, and G2 is excited to serve buyers in all markets.Let’s explore G2’s expansion into three distinct regions after we first crossed the 1 million review threshold: North America (NA), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC).Our successes would not be possible without software vendors. User reviews are fundamental to G2, but so are the sellers who leverage the power of reviews to designate themselves as industry leaders, win more deals, and retain customers for longer. Our growth is tied to the mutual success of vendors that utilize G2 to its fullest potential. It’s for this reason that we’re continuously exploring new ways that make it easier for users to submit reviews and simultaneously offer solutions for vendors to scale their review collection efforts. Creating the best experience for reviewers is a delicate balancing act. On the one hand, you want to source as much relevant feedback from users because their experiences are invaluable to software buyers. On the other, we’re constantly evaluating what roadblocks or friction we can remove to make it easier for users to submit reviews. From continuous design improvements to releasing new features like Custom Questions, we’re always challenging ourselves to optimize the submission experience.